Silly Season: New Main Sponsors For Team Nordic Expérience

by Claire Moyse • 30.05.2022
French Pro Tour Team, Team Nordic Experience, will start season 2022/2023 with two new main sponsors, who will follow them for the next three years: Coste and Fromageries Marcel Petite.

In a press release, Team Nordic Expérience informed the new name of the Pro Tour Team for the next three years: Team Nordic Expérience Coste – Fromageries Marcel Petite. Coste is a company specializing in agricultural machinery. Fromageries Marcel Petite is a big name in the production of Comté cheese. 

ProXCskiing talked to Team Nordic Expérience (TNE) to find out what this new partnership means to the team. 

The partnership signing for the next three years allows the Pro Team to approach the future with confidence and serenity. The team is proud to present this partnership with companies involved and committed to the sport and the regions. The team will cooperate with the sponsors to make the shared values of the athletes and the companies shine on the front of the stage and the top of the podiums, whether in France or internationally.

New TNE logo
New TNE Coste – Fromageries Marcel Petite logo

For Pierre Tichit, TNE president and manager: “The signing of this contract with Coste and Fromageries Marcel Petite is a continuation of the valuable partnership these companies have supported for several years now. Our common values and the directors’ passion for skiing allow a simple and efficient partnership.”

“The 3-year agreement allows us to be confident about the following seasons and launch long-term projects to continue developing the TNE and everything that revolves around it. 

This is the occasion for me to thank each sponsor who supports us from the bottom of my heart; it is thanks to them that the TNE exists.”

We also asked Thomas Joly, TNE’s leader on the men’s side, what the new partnership means.

“In high-level sport, individual and collective performance requires a high-quality environment. This is why the support of Lionel (Fromageries Marcel Petite) and Fabien (Coste), two endurance sports fans and very good cross-country skiers, allows us athletes to train serenely and believe in our dreams.”

“Just like Fromageries Marcel Petite and Coste, we are a team, a collective, a big family, which works hard every day to seek excellence. I want to thank them for their trust. We will be proud to wear their colors on the biggest races in the world.”

Finally, Fabien Coste, Coste company Director, explains what this partnership means to him. 

“It is with great pleasure that Coste extends and strengthens its partnership with the TNE. We are happy to have Fromageries Marcel Petite by our side, with whom we share the same human values and have a strong link with agriculture, our massif, and our region.”

“We wish to allow the team members to be in the best possible position to have a lot of serenity and no regrets for their career! A big thank you to Pierre, Maxime, Alexis, and all those who make this adventure possible behind the scenes. Good preparation, and may the future season bring joy and satisfaction to the athletes!”

TNE athletes with Fabien Coste
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