“To celebrate 10 years as a company is the first milestone for Wsportsmedia. W has already achieved a lot within our field of sport business, however we have more to come up our sleeves… When starting Wsportsmedia, a main goal was to create a modern sport business company that, in the future, can become a role model for other firms. Most glad I am that we today have 24 persons at W, 12 women and 12 men with 8 different nationalities. To be international and equal has always been a goal for Wsportsmedia,” says David Nilsson, CEO and founder of Wsportsmedia AB.

History and Founding

Wsportsmedia was founded in 2014 in Stockholm, now with an HQ in Höganäs, Sweden, driven by a vision to revolutionize sports media worldwide. The company started with a small team of passionate individuals determined to bring sports closer to the fans. Wsportsmedia focuses on operating across the sports business value chain with media productions, digital publishing community sites, sports marketing partnerships, and management of international sports events, including Ski Classics.

Challenges and Success

From managing events to negotiating media rights deals and establishing a solid market presence, the company’s journey was filled with challenges. However, through strategic partnerships and a commitment to quality, Wsportsmedia quickly gained recognition and secured its motto: “SECOND TO NONE IN WINTER SPORT BUSINESS WORLDWIDE.”

Present Day

Today, Wsportsmedia stands as a beacon of success in the winter sports media industry. With a portfolio that includes Ski Classics events, the company has expanded its range to ski orienteering, orienteering, and mountain biking, reaching beyond winter to a global audience.

W also operates the leading winter sport community, covering news and content from long-distance skiing, traditional cross-country skiing, and biathlon, via the sites Langrenn.com in Norway, Langd.se in Sweden, Maastohiihto.com in Finland and ProXCskiing.com globally in English.

The Future of Wsportsmedia

As Wsportsmedia looks to the future, the company strives to continue its growth. With plans to expand into new markets, the next decade promises to be even more exciting, with a focus on digital innovation and enhancing fan experiences within outdoor sports.

Wsportsmedia’s 10th anniversary is not just a celebration of the past but a reflection of the company’s enduring commitment to excellence. As it embarks on the next chapter of its journey, Wsportsmedia AB remains dedicated to bringing the best of sports to fans around the world.

About the Company

The international sport marketing company Wsportsmedia was founded in 2014. Professional sport is characterized by an industry with continuous changes, a high pace, and an international environment. Wsportsmedia HQ is in Höganäs, Sweden; the 24 employees are working in hybrid offices in 8 different countries. Wsportsmedia’s vision is: Second to none in winter sport business worldwide. The company owns and operates Ski Classics, Langrenn.com, Langd.se, ProXCskiing.com, Bezky.net, and Maastohiihto.com.