In a recent press release, World Ski Championships CEO Åge Skinstad expressed his excitement, stating: 

“We have a great mascot that will create a lot of enthusiasm and joy among children and young people. The colorful wings will also remind us how important sustainability is for skiing.” 

The unveiling of the World Championships mascot was a momentous occasion, with Skinstad taking the stage during a spectacular family event held in Trondheim’s central square this Saturday. Thousands of children had the opportunity to meet the mascot in person and partake in the festivities, including the spirited “World Championships dance.” 

This mascot is a living symbol of the core values that will make these Championships the most sustainable ever. It’s a fusion of a snowman and a bird, adorned with vibrant feathers that poignantly represent the United Nations’ sustainability goals.

Skinstad also touched upon the challenges posed by climate change, particularly the shortage of snow, which has become a pressing issue for skiing. He stressed the importance of engaging children and young people in this endeavor, explaining: 

“Climate change is also creating challenges for skiing, where snow shortages are a major problem. If Norway is to continue to be a leading ski nation, we need to involve children and young people. It was, therefore, natural to ask them to help us design the mascot.” 

The mascot’s design was born from the imaginative minds of 6,500 children who participated in the World Ski Championships drawing competition. The winner of this competition was 16-year-old Nadia from Frøya. The World Championships organizers are launching another contest, allowing children and young people to decide the mascot’s name.

Haakon Jensen, Marketing Manager at the World Ski Championships, shared his anticipation, saying: 

“We’re looking forward to giving the mascot a name.”

The 2025 World Ski Championships are scheduled to take place from February 26 to March 9, and they promise to be the largest sporting event in Norway in 15 years. With more than 300,000 spectators expected to attend, one of the most cherished memories for many will undoubtedly be their fun and resilient mascot.

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